What it is and isn’t about today

(Via PRNewswire) It’s not all about  tailoring your ad video to specific devices, it’s about meeting the consumers wherever they consuming content. Videology, a leading software provider for converged TV and video advertising, reports “a 154% year-over-year increase in the number of campaigns delivered on more than one type of device, accounting for over half of all online video ad campaigns (53%).” And cross-screen advertising is working, according to the Toronto company.

(Via PRNewswire) It’s not all about video streaming for the millennial generation — good old TV still dominates the media habits of 18 to 34-year-olds, statistics show. In Canada, this demo watches an average2 hours, 43 minutes of linear TV a day, according to a media release with numerous sources. BTW, Saturday is World Television Day.

(Via CNW) The Shortest Day, a celebration of short films (of course) running December 18th through 21st (of course), is in its third year now and has named its actress-ambassadors for this winter: Sarah Gadon (English-language program) and Sophie Cadieux (French). As we mentioned yesterday, Sarah Gadon plays the teenage future Queen in A Royal Night Out. The Shortest Day features free screenings of animated and live-action shorts in venues across the country — you can read more about it here at its official site.


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