Yesterday, we brought you the story of Guess Who’s Not Coming to Breakfast, Lunch or Dinner? starring Michelle D’Alessandro Hatt, which played last night at the the indiefilmTO Festival. Congratulations to the film’s director Adam King, who won Best Director and Best Editing. indiefilmTO is something Ontario filmmakers need to know about — it’s their chance to get their work shown at TIFF Bell Lightbox without paying a submission fee for that chance. Though submissions are (obviously) closed for this year, indiefilmTO’s site is worth a visit for articles like “Top 7 Mistakes You Make On Your First Feature” and “How to get your crew to work for free: The Definitive Guide.”
(Via Marketwired) A Toronto tech company finds that something all independent filmmakers know about — “successfully building online anticipation through social media content” — works for the big names too. Engagement Labs, creator of the eValue™ score, analyzed social media and box office figures for the top films in the U.S. in November (The Hunger Games: Mockingjay – Part 2, The Peanuts Movie, and Creed) and found the connection — also, maybe, the reason Spectre trailed behind the other three.