Adjusting to TV, Advertising on Twitter, Award for Efforts

It can be a learning curve to transition from feature films to TV — even for experienced producers. Strategic Partners 2016, presented by the Atlantic Film Festival, offers help with its Dramatic Television Incubator. Returning for a second year in September, it brings together “a robust group of television-focused experts guaranteed to educate and enlighten producers about all of the relevant issues,” says Program Manager Laura Mackenzie. The program is for mid- to senior-level producers who have a dramatic series in development, with a broadcaster attached — attaining these things does not mean all your problems go away.

Speaking of the AFF, one of the films screening tonight is Vehicular Romanticide, which Nick wrote about here  and here.

Advertising a film’s release on Twitter can bring studios as much as a 24% increase in ROI for comedies and an 11% increase in ROI for action movies, new research by Neustar reveals. For TV campaigns, use of Twitter can up the ROI by 16%. Stockhouse has the whole story, via Businesswire.    Good to know something within the reach of low-budget creatives is so effective.

(Via CNW) The CRTC has won a 2016 Public Service Award of Excellence for its “efforts to modernize the Canadian television system.” Skinny basic cable, among others.

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