Northern Lights Direct Archives -

Insightful Commentary from and on the Canadian Film World

Tough Times for Broadcasters

January 21, 2016January 21, 2016TelevisionNorthern Lights Direct, pick-and-pay options, Pippa Nutt, skinny basic

(Via Marketwired) “In Canada, 2015 was the first year that internet ad spending finally surpassed broadcast TV,” notes independent direct response agency Northern Lights Direct. Pippa Nutt, the agency’s Senior Vice President, Digital & Canadian

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