Big Brother Canada Season 12 has hit screens with a bang, and it’s not just the drama inside the house that’s grabbing attention. With a record-breaking lineup of sponsors, including both returning favorites and exciting newcomers, BBCAN12 has redefined the integration of brands into reality television. Global, the network behind the show, recently announced a staggering 11 leading sponsors, setting a new benchmark for the highest number of client partnerships in the series’ history. From fashion to food, consumer goods to entertainment, these sponsors are poised to inject an innovative and unique dynamic into the season, seamlessly weaving their brands into the fabric of the show.
Partnership Overview
Behind the scenes of Big Brother Canada’s sponsorship success lies the collaborative efforts of Corus Entertainment and its dedicated marketing and creative team, Corus Tempo. Responsible for selling, creating, and customizing sponsorships, Corus Tempo utilizes a vast range of multiplatform assets to design and execute integrated marketing programs for clients.
With insights and strategic brand solutions at the forefront, Corus Tempo ensures that each sponsorship seamlessly integrates into the show’s narrative, from short- and long-form branded content to sponsorships, talent endorsements, and integrations.
Let’s take a closer look at the impressive lineup of sponsors ready to make their mark on the BBCAN stage.
WINNERS (Returning)
WINNERS returns for a third consecutive year, bringing its signature brand name fashion, footwear, and accessories to the BBCAN house. Houseguests can expect to be styled in the latest trends throughout the season, with WINNERS offering a $10,000 wardrobe prize to the ultimate winner. From custom ensembles for Head of Household (HOH) winners to stylish looks for everyday wear, WINNERS adds a touch of sartorial flair to the BBCAN experience.
Wendy’s® (Returning)
A longstanding partner of BBCAN, Wendy’s® returns for a seventh consecutive year, offering houseguests the popular “Drive Thru” pantry experience. The pantry not only provides sustenance for strategic discussions but also serves as a source of comfort for houseguests throughout the season. Additionally, Wendy’s® gives viewers the chance to win a VIP trip to the season finale, adding an exciting and interactive element to the show’s fan engagement and allowing one lucky fan to experience the culmination of the season up close and personal.
Skip (Returning)
Back by popular demand, Skip renews its partnership with BBCAN, offering houseguests the convenience of ordering meals and groceries from across the Skip network. With Skip delivering directly to the exclusive Skip room in the BBCAN house, houseguests can focus on gameplay without worrying about their next meal. Plus, the last houseguest standing receives a year’s worth of Skip, ensuring they stay well-fed post-show.
Philips Sonicare Oral Care (Returning)
Returning for its third consecutive year, Philips Sonicare Oral Care adds sparkle to the BBCAN house with custom challenges and product placements. Houseguests compete for a $5,000 cash prize while enjoying the benefits of Philips Sonicare’s range of oral care products. Additionally, the BBCAN12 winner receives a $10,000 cash prize from Philips Sonicare Oral Care, ensuring their smile shines bright beyond the show.
Samsung (New)
Making its debut as a sponsor, Samsung introduces the all-new Samsung Galaxy S24 Ultra to BBCAN12. With advanced features such as Galaxy AI functions and AI-powered camera tools, Samsung provides houseguests and fans with an exciting glimpse into the world of cutting-edge technology. As part of the sponsorship, Samsung offers a $10,000 Samsung Galaxy prize pack to the season’s victor, ensuring that the winner stays connected in style.
Tonybet (New)
BBCAN partners with Tonybet as its new iGaming partner, bringing back the official BBCAN Fantasy Pool and featuring an in-show challenge for houseguests. Tonybet contributes $10,000 to the grand prize, adding an extra layer of excitement to the season’s competitive landscape.
Sunwing (New)
BBCAN welcomes Sunwing Vacations as one of its newest sponsors, bringing tropical vibes to the house courtesy of the Cuba Tourist Board. Houseguests can unwind in the Sunwing-inspired room and compete in a customized Sunwing Power of Veto challenge. As part of the grand prize, one lucky houseguest will win an unforgettable all-inclusive beach vacation with Sunwing Vacations to Cuba, adding a touch of paradise to their post-show plans.
INFINITI CANADA (New)
Joining BBCAN12 as the official luxury automotive partner, INFINITI CANADA adds a touch of elegance to the house with the 2024 INFINITI QX60 SUV. Houseguests can explore the INFINITI custom room, with the grand prize including a luxurious 2024 INFINITI QX60 SUV, ensuring the winner travels in style long after the season ends.
SoCIAL LITE (New)
Cheers to SoCIAL LITE, Canada’s Original Vodka Soda, for joining BBCAN12 as a sponsor. Houseguests can stay refreshed with low sugar, low-calorie alcoholic beverages from SoCIAL LITE, with an exciting custom in-show challenge set to quench their thirst for competition.
ENDY (New)
In its first-time sponsorship, ENDY partners with BBCAN as the official mattress provider. ENDY delights houseguests with new mattresses for the entire house and sleep eye masks for moments of rest amidst the chaos. With comfort and quality at the forefront, ENDY ensures houseguests are well-rested and ready to tackle their next challenge.
11th Sponsor (Surprise)
Stay tuned for the surprise sponsor set to join BBCAN12 with an in-show integration. More details about this partnership will be revealed in-show at a later date, adding an element of intrigue to the sponsorship lineup.
Broadcast Schedule and Prizes
As we dive into the heart of April, Big Brother Canada Season 12 has been keeping viewers glued to their screens with its riveting episodes. Airing exclusively on Global and STACKTV, the broadcast schedule has been delivering three nights of action-packed entertainment each week.
With episodes airing on Wednesdays for eviction nights at 9:30 p.m. ET/PT, Sundays for Head of Household (HOH) competitions at 9 p.m. ET/PT, and Tuesdays for Power of Veto challenges at 7 p.m. ET/PT, fans have been treated to a rollercoaster ride of alliances, betrayals, and unexpected twists.
BBCAN12 has upped the ante with an impressive array of prizes awaiting the ultimate victor. Over $200,000 in cash and prizes are on the line, including the coveted $100,000 cash prize. Additional rewards include $10,000 contributions from sponsors like Tonybet and Philips Sonicare Oral Care, a year’s worth of Skip deliveries, a luxurious vacation package to Cuba courtesy of Sunwing Vacations, and the keys to a brand-new 2024 INFINITI QX60 SUV.
For those craving an immersive experience beyond the television screen, BigBrotherCanada.ca has been a hub for exclusive content. From Digital Dailies to behind-the-scenes interviews and live show votes, fans have had access to a wealth of supplementary material to enhance their BBCAN12 journey.
Wrapping Up
Big Brother Canada Season 12 has captivated audiences with its thrilling gameplay, dramatic twists, and an impressive lineup of 11 integrated brand sponsors. From fashion to technology to food, these sponsors have seamlessly enhanced the viewing experience for fans across Canada. The creative integration of these brands has added an extra layer of excitement to an already exhilarating season, and the power of sponsorships in shaping the landscape of reality television cannot be overstated. As we eagerly anticipate the culmination of BBCAN12 and the crowning of its winner, one thing is clear: Big Brother Canada continues to push boundaries and break records, solidifying its status as a cultural phenomenon, thanks in part to its stellar lineup of sponsors.