Canada’s digital world just got a major upgrade. In late 2024, Rogers Communications rebranded its Ignite platform to Rogers Xfinity, a move that brings together faster internet, smarter streaming, and connected home features under one name.
Powered by technology licensed from Comcast’s Xfinity in the U.S., the platform promises a seamless, app-based experience for managing WiFi, TV, and home security, all without disrupting existing customer plans or pricing.
Rogers Xfinity has rolled out across much of the country, positioning itself as “Canada’s most reliable internet” while also introducing fresh perks like voice remotes, advanced security tools, and bundled streaming options.
The Evolution of Rogers Internet
Rogers Xfinity might feel like a fresh start, but it’s really the latest chapter in a long story of how Canadians have come online through Rogers.
1990s: The Early Years
Rogers entered the internet scene in 1995 with WAVE, North America’s very first cable internet service. Launched in Newmarket, Ontario, it reached about 16,000 homes, tiny by today’s standards, but revolutionary at the time. It was designed to give remote workers faster, more reliable access than dial-up could ever offer.
2000s: Growth and the Yahoo! Era
By the turn of the millennium, the service was rebranded Rogers@Home and rolled out to more cities in Ontario and British Columbia. In 2004, Rogers teamed up with Yahoo!, offering customers unlimited email storage, premium Yahoo! features, and even perks like Flickr Pro accounts and ad-free GeoCities websites. While the Yahoo! branding faded by 2008, this period cemented Rogers as one of Canada’s leading ISPs.
2010s: Speed, Fibre, and Ignite
The 2010s were all about speed and streaming. Rogers introduced DOCSIS 3.0 upgrades, bumped up data allowances, and rolled out new packages that kept pace with heavier internet use.
In 2012, it started offering fibre-to-the-home (FTTH) service in select areas, and by 2015, the Rogers Ignite brand launched. Ignite was built for a streaming-first world, introducing gigabit internet, 4K support, and simplified, usage-cap-free packages. Rogers even experimented with a Fido-branded internet service to reach younger customers.
2020s: The Road to Xfinity
In April 2024, Rogers deepened its long-standing technology partnership with Comcast, the U.S. company behind Xfinity. By late 2024, Ignite had officially transformed into Rogers Xfinity, giving Canadian households access to Comcast’s X1 technology platform.
This move tied together internet, TV, and smart home features under one integrated ecosystem, setting the stage for the service Canadians know today.
Key Products & Features of Rogers Xfinity
Rogers Xfinity isn’t just a new name; it’s a full platform that bundles internet, TV, and smart home tools into one connected experience. Here’s a closer look at what it offers:
Internet
At the heart of Rogers Xfinity is high-speed, fibre-based internet with unlimited data options. Every plan comes with the Xfinity Gateway, a modem/router designed for whole-home coverage.
- App-based controls: Pause devices, set schedules, and apply parental controls right from your phone.
- Advanced Security: Built-in protection against online threats, with real-time alerts for suspicious activity.
- Performance tools: Run speed tests, optimize devices, and track WiFi performance without calling support.
- Bundle perks: Add TV or streaming services for discounts.
TV & Streaming
Entertainment is where Rogers Xfinity leans on Comcast’s X1 technology, offering a seamless, app-driven experience.
- Xfinity Stream Box: Combines live TV, On Demand, and apps in one place.
- Voice remote: Search across channels and apps just by speaking.
- Cloud PVR: Record shows and movies, then stream them later, or even download them for offline viewing.
Smart Home & Security
Beyond internet and TV, Rogers Xfinity extends into smart home management and security.
- Device integration: Control door locks, lights, and other smart devices through the app.
- Package and activity alerts: Get notified when there’s motion at the door or a delivery arrives.
- Kid profiles: Set time limits and block specific content for children’s devices.
- Growing ecosystem: Compatibility with more connected devices continues to expand.
StreamSaver: The Triple Threat
One of the biggest new additions to Rogers Xfinity is StreamSaver, a bundle designed for today’s streaming-heavy households. Launched in August 2025, it combines three of the most popular platforms, Netflix, Disney+, and Apple TV+, into a single subscription.
The idea is simple: instead of juggling multiple accounts and separate bills, customers can pay once through Rogers and save around 30% compared to subscribing individually. Even better, the services are fully integrated into the Xfinity platform. That means you can:
- Search across Netflix, Disney+, Apple TV+, and live TV with the same voice remote.
- Access all your shows and movies through the Xfinity Stream Box or app.
- Download or stream content on the go, without switching between apps.
For sports fans, there’s an option to add Sportsnet+ to the bundle, making it a one-stop shop for both entertainment and live sports.
Reception & Challenges
Rogers Xfinity has been positioned as a major leap forward in how Canadians connect, and early recognition backs that up. In March 2025, Opensignal named Rogers Xfinity Canada’s most reliable internet, citing strong performance in fixed broadband experience. For Rogers, this reinforces its message that the platform offers not just speed, but consistency.
On the consumer side, many users have praised the all-in-one design, especially the ability to control WiFi, streaming, and smart home features from a single app. Families in particular find the parental controls and kid profiles helpful, while cord-cutters appreciate the StreamSaver bundle as a cost-effective way to manage streaming subscriptions.
That said, no major rollout is without hiccups. Some early adopters reported login and setup glitches with the mobile app, while others noted that certain smart devices weren’t immediately compatible. Rogers has been addressing these issues with regular updates, but they highlight the challenge of launching such a large, integrated platform across multiple provinces.
Overall, reception has been largely positive, with Rogers Xfinity seen as a natural evolution of the company’s services, one that blends internet reliability with the convenience of modern streaming and smart home tools.
Why Rogers Xfinity Matters
Rogers Xfinity isn’t just another rebrand; it represents a bigger shift in how Canadian households experience connectivity. Rogers is tackling the way people actually use technology today: seamlessly, across devices, and without juggling multiple apps or providers.
It also signals a more competitive telecom landscape. With Bell pushing fibre expansion and other players offering streaming bundles, Rogers needed a platform that could stand out. Xfinity does this by offering not just speed, but integration; a single ecosystem that manages entertainment and home life under one roof.
For longtime Rogers customers, it’s also a reminder of the company’s history of “firsts”: from pioneering North America’s first cable internet service in 1995 to introducing StreamSaver in 2025. Xfinity continues that legacy by redefining what it means to get online in Canada.
Wrapping Up
From its early days as WAVE to today’s Xfinity platform, Rogers has continuously adapted to how Canadians connect, stream, and live online. With features like advanced security, app-based controls, and bundled streaming, Rogers Xfinity isn’t just an upgrade; it’s a consolidation of everything modern households expect in one package.
While minor glitches have marked the early rollout, the platform’s strengths, reliability, integration, and value make it a major milestone for Canadian telecom. For customers, that means a simpler, smarter, and more connected experience at home.