Picture Lock

Insightful Commentary from and on the Canadian Film World

How to Avoid the ‘Too Toronto’ Problem: A Location Design Playbook That Makes Your Film Travel Internationally

March 24, 2026March 23, 2026TipsLocations, Picture Lock, Too Toronto

You’ve got a strong script, a cast on hold, and a street that looks “big city.” Then a buyer says the quiet part out loud: “This reads like Toronto.” That note can shrink your market

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