Steak (R)evolution: Doc Looks at Happy Cows

(Via WireService.ca) Steak (R)evolution is a new documentary presented by Video Services Corp (VSC), opening August 7th at the Bloor Hot Docs Cinema. It follows Franck Ribière  and his favourite butcher, Yves-Marie Le Bourdonnec, on a quest to understand what makes good meat.

Ribière comes from a family of cattle breeders, worked as a a fashion photographer’s assistant in New York, and served as an executive producer for a number of documentaries. With producer Vérane Frediani, he founded La Fabrique de Films and la Ferme Productions. Steak (R)evolution is Ribière’s first documentary as a director.

Ribière began thinking, not so much about what he was eating, but about what the animal had eaten: “Gradually, I came to a conclusion that is sheer common sense: only a happy cow will produce good steak. A genuine and strong bond between man and animal is essential.” He goes to Japan, Argentina, Brazil, France, Spain, and the U.S. to explore how humane farming improves our food.

Video Services Corp. (VSC) is a leading independent all-platform film distributor, founded in 1993 by former rock critic Jonathan Gross, with offices in Toronto and Los Angeles. Their releases include Frank, starring Michael Fassbender, Alan Partridge, starring Steve Coogan, Iranian vampire sensation A Girl Walks Home Alone At Night, Cannes Selection Life Itself, and instant cult classic What We Do In The Shadows.

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