Phi Centre: Canada’s Virtual Reality Ambassador at Cannes

Festivalgoers at Cannes will get a chance to see how creators in Canada have been able to “tap into the infinite potential of virtual reality”, says Phi Centre, which along with SODEC (Société de développement des entreprises culturelles) is presenting several VR projects “that push the limits of the genre and showcase what this medium can bring to filmmaking in the coming years.” The presentation will run from May 11th to 18th.

First up: The Québec Créatif Pavilion at Cannes’ Marché du Film will host four VR works by Québec’s Felix & Paul Studios. On display in the Virtual Reality Garden there will be the Nomads series (Nomads: Herders, Nomads: Maasai and Nomads: Sea Gypsies), LeBron James: Striving for Greatness, Inside the Box of Kurios, and O.

The same four works will screen at the Marché du Film’s NEXT Pavilion on the 15th as part of Focus VR Québec.

These Felix & Paul productions take viewers inside experiences as diverse as yak herding in the Mongolian steppes, pre-season training with NBA superstar LeBron James, and being onstage at Cirque du Soleil.

Opened just at the beginning of this year by Phi Centre, the Virtual Reality Garden is a free permanent installation dedicated to virtual reality, with content updated regularly. Unlike most gardens, it can and will travel, and has already been a hit at Canada House in London.

(Photo: Felix & Paul)

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